A portfolio allows potential customers to view your plans, ideas and
past work, and putting that portfolio online creates easy access to it
from across the globe. You can customize your Blogger blog to fit the
purpose of an online business portfolio, saving you the time of
creating your portfolio from the ground up or the expense of hiring
someone to do it for you.
Step 1
Sign up
for a Google account if you do not have one already, using the same
login information as you use for
Gmail, Google Groups or Orkut. Log in
to Blogger using the Google account information (link in Resources).
Step 2
Type
a name to appear at the end of each page in your portfolio into the
"Display Name" field. Read the Terms of Service link, click to put a
check mark in the box next to the link and click "Continue."
Step 3
Select
a title appropriate for your portfolio. It should be professional and
easy for you to remember, such as the name of your company followed by
the word "portfolio." Enter this title in the "Blog Name" field, type
the characters from the verification image into the field and click
"Continue."
Step 4
Click
on the template that best fits your business. For instance, if your
company relies more on visuals such as architecture, select the
"Dynamic Views" option because it focuses more on photos than the other
templates. Click "Continue."
Step 5
Click
the bright orange pencil icon to open a blank page to write a portion
of your portfolio. Type a title in the field at the top of the page and
the text in the field below it. If you create one page for each project
you want to showcase, for instance, type the name of the project as the
title and details about the project in the text field. Click the images
along the toolbar to add photos or movies, browse to find the piece you
want -- or type in the URL -- and click "Upload." Click "Done" after
uploading.
Step 6
Click
"Preview" at the top of the page to see what the portfolio page will
look like. If you are happy with the page, click "Publish."
Step 7
Develop
a new "blog" for each page of your portfolio. You can have a page for
individual projects or creations, a page for each type of business
within your larger company, or one for each type of item. To make more
of an investment portfolio rather than a marketing one, use the Boston
Consulting Group Box model by creating one page for each element: stars
(high-growth, strong ideas or products), cash cows (low-growth, steady
ideas or products), question marks (potentially profitable ideas or
products) and dogs (low-profit ideas or products).
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